Email Marketing

Email marketing – engage your customers like never before

Whether it’s your existing customer database or a fresh prospect list, a segmented, targeted and expertly managed email marketing campaign can be tailored to drive the results you need.

When you have a great product or service you want to shout from the rooftops, letting new and existing customers alike know just what you’re offering.

Similarly, you want to build relationships with your customers, engaging with them so you’re always fresh in their mind. Email marketing allows you to do this, acting like a megaphone delivering the right marketing message, at the right time.

A modern answer to an age-old dilemma

Email marketing has the power to speak instantly and directly to your customers and can form a vital part of your online marketing strategy. It is wholly measurable, allows you to build trust and loyalty online and fundamentally, is timely, cost effective and ensures your business stands out.

Microlink Digital work with you at every stage of your email marketing campaign, with a fully managed service that includes:

  • Idea Generation & Strategy
  • Content Authorship & Wireframing
  • Creative Design & Build
  • Thorough Browser/Inbox Testing
  • Execution & Send
  • Reporting & Analysis
Email Marketing
Email Marketing

Email marketing is a great way to get more out of your existing customer base

With email marketing, you can easily and quickly reach target markets without the need for large quantities of print space, television or radio time or high production costs. Thanks to effective email marketing software, you can maintain an email list that has been segmented based on several factors including the length of time addresses have been on the list, customers’ likes and dislikes, spending habits and other important criteria. Emails are then created and sent out to specifically target members of your email list, providing them with a personalized email detailing information that they are interested in or have requested. This helps promote trust and loyalty to a company while also increasing sales.